5 Easy Steps to Hosting a Successful Blood Drive

Autumn is a great time to consider hosting a blood drive. School is back in session, and the summer holiday has ended, so many people are revamping their daily routines as opposed to vacationing. With many people staying local during the week, fall is a great time to gather donors and host a drive.

For first-timers, hosting a blood drive may seem like a daunting task, but it’s actually easier than you might think. All you need for a successful blood donation campaign is a strategy, some friends, and a partnering organization. Partnering with Biological Specialty Company can be beneficial for your favorite charity. For each donation from your blood drive, BSC will give the $50 compensation to the organization or charity of your choice.

Read on for your all-inclusive guide to running a successful blood drive. Learn more about partnering with BSC for your upcoming drive.

Build a Robust Volunteer and Recruitment Team

A successful fundraising event requires the help of friends, volunteers and supporters. The same goes for a blood drive: a successful drive may have dozens of volunteers who work behind the scenes making sure the operation runs smoothly. Starting with just one partner organization can increase your donor team through networking and word-of-mouth. During a blood drive, there are typically two segments of the volunteer team:

Donor Recruitment Team
  • Responsible for gathering applicants and bringing awareness and excitement to the upcoming drive.
  • Conducts face-to-face or virtual outreach to get donors to sign up for the event.
Day-of-Drive Team
  • Develops a blood drive theme to build excitement and engage donors
  • Helps ensure a positive experience for donors at the drive by:
    • Staffing the reception and refreshment areas
    • Helping donors with social media
    • Managing competitions
    • Distributing giveaways
    • Signing up donors for the next drive

Once your volunteer team is set, you can move on to goal setting and day-of-drive deliverables that will help make your drive a success.

Increase Your Impact and Identify a Goal

Expanding your donor pool increases impact and results in more units of blood donated, which influences your goal. Once you have the headcount of the total number of donors, you can identify your goal of how many units to collect.

In setting a goal, it’s important to remember that you will need more appointments than total number of units. This ensures that you will still reach your drive goal despite drop-outs, no-shows, cancelations and ineligible participants. Therefore, securing a maximum number of appointments will help set the framework for your goal.

Your donor recruitment team comes in especially handy when increasing impact as they are the key sources for finding donors for your event.
New call-to-actionUse All Possible Resources to Attract Donors

Thanks to technology, networking isn’t just through word of mouth and attracting people to attend your event can be done in more ways than a mailed invitation. The following methods can be used by your donor recruitment team to get attendees:

  • Communication to previous donors provided by the organization
  • Series of emails to friends, family, and colleagues
  • Posters and signs around your community or place of employment
  • Phone calls
  • Group text messages
  • Online scheduling tools
  • Social media outreach through Facebook pages or Instagram posts
  • Asking for support from your partner organization and their network of family and friends
  • Face-to-face conversations
  • Mail invitations

Now that you’ve secured your donors and set your goal, your day-of-drive committee can shine in the planning and prep.

Pick a Theme and Start Planning

A drive is always fun with a decorative theme or giveaway that your donors can enjoy, so consider getting your staff to participate in fun costumes or outfits to energize the event. Decorations that match your theme can also make the event livelier.

Most blood drives have a snack table filled with complimentary treats for your donors after they give blood. Additionally, your day-of-drive checklist should include:

  • Plenty of water bottles for both your volunteers and donors
  • Administrative items such as pens and clipboards
  • Appointment schedule so all volunteers are aware of the day’s trajectory
  • Entertainment options such as a speaker for music or reading materials
  • Renewal paperwork for current donors to sign up for another drive

Your day-of-drive volunteers should also be aware of standby donors who can donate in the event of a deferral or no-show. Additionally, talk to your day-of-drive teammates about donation incentives that the partner company offers to any individual that donates, such as financial compensation or referral programs.

Complete Your Post-Drive Checklist

After your blood drive is complete, send thank-you notes to all your donors via emails or phone calls. Within each thank-you note, include additional opportunities to donate, such as an upcoming drive scheduled near your neighborhood.

Along with showing gratitude to your donors, thank your teammates as well. Hold a wrap-up meeting with both your day-of-drive team and recruitment team to celebrate the success of the drive and get volunteers to sign up for a future drive.

Communicating with your partner organization is always necessary following a drive. This meeting will cover the results of the blood drive, provide recognition to the entire team, highlight high-impact volunteers and enable opportunities for improvement and leadership involvement.

Bonus Benefit: Thank Yourself

Lastly, don’t forget to thank yourself. By hosting a blood drive, you increased awareness of blood donation among your community, gathered people together around a great cause and collected viable units of blood that can save a patient’s life or be contributed to medical research. If you want the compensation amount to go to your chosen charity, sending the compensation will happen after the blood drive wraps up. Plus, since you’ve already mastered hosting your first drive, your next one will be a piece of cake!

Sign up to donate today or contact us at (833) GO-4-CURE to learn more.

Sources:
Red Cross-Run a Successful Blood Drive        Red Cross-Post-Drive Checklist

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